BRF receives 15 licenses to export to Oman

Brazilian food manufacturer BRF has received 15 licenses for export to Oman, opening up a new opportunity in the local market.  The authorization was granted after a mission by Omani religious and health authorities to visit the company’s units in 2019. In total, BRF will be able to export up to 5,000 tons of food per month to the Middle Eastern country, where it has been operating since the 1980s.

“BRF has been present in Oman for over 30 years and the qualification of our plants for export confirms the quality of our products, as well as reinforcing our presence in key markets of the company’s growth strategy”, says Fadi Felfeli, director executive for Gulf and Turkey from BRF.  The plants that have been licenced are in the cities of Chapecó (SC), Dois Vizinhos (SC), Carambeí (PR), Jataí (GO), Francisco Beltrão (PR), Uberlândia (MG), Serafina Corrêa (RS), Garibaldi (RS), Rio Verde (GO), Buriti Alegre (GO) and Nova Mutum (MT). Two other plants were enabled in the city of Lajeado in Rio Grande do Sul and the Capinzal plant (SC) received two qualifications, one for chicken and one for processed food.

BRF holds about 12% of the global market for chicken exports. With exports to Oman under the Sadia brand, the company is the main supplier in the griller market. The country is part of the halal (Muslim) segment, which totaled R$2.1 billion in revenues in the third quarter of 2019. “We are consolidating our strategy to expand international markets, one of the main drivers of our strategy in the long term”, concludes Felfeli.

The following chart shows BRF exports between January 2015 and January 2020:

Source: DataLiner, Datamar

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