Ceará Establishes Itself as Strategic Hub for Exports and Investments

On January 20, the Brazilian Trade and Investment Promotion Agency (ApexBrasil) released the study “Ceará – Export and Investment Opportunities 2025,” highlighting the state as a key player in foreign trade and capital attraction. This initiative aligns with ApexBrasil’s strategy to diversify Brazil’s export base and connect all regions of the country to global markets.

The study, with an analytical and innovative approach, provides a detailed overview of Ceará’s economic potential. In 2023, the state exported approximately USD 2 billion, with 88.8% coming from the manufacturing industry. However, the concentration on products like iron, steel, and semi-finished goods underscores the challenge of diversifying the export portfolio and involving more small and medium-sized enterprises in this process. ApexBrasil identified 4,557 export opportunities across 108 sectors, mainly focusing on footwear, fruits, apparel, and metal products.

The chart below shows the activity of container exports and imports at the Port of Pecém, Ceará’s top maritime port. The data comes from DataLiner.

Pecém Port | Exports & Imports | Jan 2021 – Nov 2024 | TEUs

Source: DataLiner (click here to request a demo)

Ceará also stands out in the field of investments. Between 2021 and 2023, the state attracted USD 258.4 million, with the software sector accounting for 56.1% of this amount. The retail industry also shows excellent potential, employing 8.6% of the local workforce.

According to Jorge Viana, president of ApexBrasil, the study is a strategic tool for governments and businesses. “This information is crucial and provides strategic content for state governments, business entities, and local companies, enabling them to seek new opportunities in the global market,” he stated.

ApexBrasil’s study solidifies Ceará’s position as one of Brazil’s main drivers of foreign trade and an attractive destination for investments, paving the way for greater integration and economic development in the future.

Source: Agro Link

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