Friozem Logística inaugurates new distribution center in Rio de Janeiro

Friozem Logística inaugurated a new distribution center in the city of Duque de Caxias (RJ), totaling 10 centers spread in several strategic cities around Brazil.

According to Fábio Fonseca Filho, CEO of Friozem, the choice of Rio de Janeiro is linked to the need to meet demand. “Our strategy has always been based on installing distribution centers in the main capitals of the country. In addition, the region of Rio de Janeiro is devoid of refrigerated services and there is a great demand of customers. Our intention was to create a new distribution center to meet the need, in addition to the external and internal market.” The company has a strong presence in the South, Southeast and Northeast regions of the country.

The new distribution center has a privileged space. It occupies a total area of ​​40,000 m², of which 20,000 m² is built, with a total capacity of 161,000 m³ and 30,000 pallet positions. According to Fábio, the expectation is to maintain a monthly movement of 30,000 tons of food products stored in one of the nine chambers that can conserve refrigerated, air-conditioned, or frozen foods.

One of the great differentials of Friozem’s distribution center in Rio de Janeiro is technology. The operation of cooling and maintenance of food temperature is 100% automated. “The management of the operation of the engine room is done by computer,” says Fabio. The objective, according to the director, is to achieve greater efficiency and reduction of electricity consumption – considered the second-highest expense of the company, behind only the workforce – in the order of 20%. The goods are controlled by RFID, radiofrequency system, and its movement is controlled by the WMS system, which allows obtaining greater speed in the separation and accuracy in the stocks.

Another highlight of the new distribution center is the offering of outsourced services to Friozem customers, providing space for storage, as well as having the product delivery service. “The intention is to take care of the logistics area that is not the core of our customers.” According to Fábio, about R$60m was invested in Friozem’s new distribution center and the expectation is the generation of 150 new direct and 200 indirect jobs. And the new center should boost the company’s growth estimate for 2019, which is expected to reach 15%. “With the economy stagnating, we expect the new business generated with the new distribution center to drive our growth to the double-digit mark this year,” he concludes.

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