Orange juice exports continue to drop in 2024/25 harvest

Brazilian exports of concentrated and frozen orange juice continue to decline. In the first quarter of the 2024/25 harvest season (July to September), exports totaled 198,120 tonnes, down 26.73% from the same period in 2023/24. Despite this drop in volume, rising prices pushed sales revenue up by 43.23%, reaching US$850.4 million. These figures, provided by the Secretariat of Foreign Trade and compiled by CitrusBR, reflect the impact of five consecutive seasons of below-average orange production due to climate challenges.

“We are currently facing a restricted supply of orange juice, which has driven up prices and raised concerns about the effect on consumer demand,” said CitrusBR’s executive director, Ibiapaba Netto. Netto spoke at the Juice Summit, Europe’s largest juice industry event, held in Antwerp, Belgium, on October 16-17. “The decline in consumption was the main topic of discussion, with numerous presentations highlighting the challenges European companies face in offsetting the rising costs of raw materials, especially orange juice.”

The chart below explores fruit and vegetable juice exports from Brazilian ports between January 2021 and August 2024. The data is from DataLiner.

Juice Exports from Brazilian Ports | Jan 2021 – Aug 2024 | WTMT

Source: DataLiner (click here to request a demo)

Key Markets

Europe remains the largest market for Brazilian orange juice, with 115,400 tonnes shipped in the first quarter, a 30.5% drop compared to last year. However, total revenue from the continent surged 42.51% to US$512.2 million. According to a report by the U.S. Department of Agriculture (USDA), European orange juice consumption fell by 0.23% in the 2023/24 harvest year compared to the previous period.

Shipments to the United States also dropped, plunging 19.53% to 67,320 tonnes. However, revenues jumped 39.28%, from US$189.9 million to US$264.5 million. A report from Nielsen, commissioned by the Florida Department of Citrus (FDOC), showed that in the four weeks ending October 8, 2024, orange juice sales in U.S. retail fell by 8.4%, totaling just 108.5 million liters. Over the same period, the price of orange juice increased by 9.2%. “Beverage companies are struggling to keep 100% orange juice on store shelves due to soaring prices,” Netto noted.

In Japan, sales dipped slightly by 1.11% to 5,090 tonnes during the first quarter of 2024/25. However, revenue surged by 120.18%, totaling US$25.1 million compared to the same period last year.

China also saw a significant drop in orange juice imports, purchasing just 609 tonnes in the quarter, down from 8,260 tonnes the previous year, a decline of 26.26%. Nonetheless, mirroring the global trend of higher prices, revenue from China increased by 75.93% to US$28.5 million.

Despite lower export volumes, the rising value of orange juice underscores ongoing concerns about price inflation and its potential impact on global demand for the product.

Source: Globo Rural

Original reporting avaiable: https://globorural.globo.com/agricultura/laranja/noticia/2024/10/exportacoes-de-suco-de-laranja-continuam-em-queda-na-safra-202425.ghtml

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