Hapag-Lloyd launches its dry fleet tracking solution

Hapag-Lloyd has launched its first dry container tracking product, Live Position, which is designed to give customers full end-to-end transparency on the location of their shipments.

The German carrier is the first container shipping line to introduce a fleet-wide dry container tracking product and more than two thirds of its dry container fleet have already been equipped with tracking devices.

Henrik Schilling, head of global commercial development for Hapag-Lloyd, said: “The participants of our successful pilot phase have already acknowledged that we are going the extra mile to eliminate one of their greatest concerns.

“Now we would like to take all our customers on this journey to further develop this product. We are currently working on feeding the tracking data into the customers’ operational systems via API. Another milestone for advancing the product will be the Estimated Time of Arrival (ETA) prediction.”

Installations will continue across the globe to equip the last of Hapag-Lloyd’s dry fleet during the summer in line with the company’s commitment to deploying pioneering Internet of Things (IoT) technology in logistics on a large scale.

Dr Maximilian Rothkopf, Hapag-Lloyd COO, said: “The ‘Live Position’ product will contribute to our service quality and increase the ease of doing business with us.

“It does close the blind spots of global logistics, enabling real-time decision-making and risk mitigation for our customers, while allowing a more efficient steering of our fleet of boxes.”

Key features of the initial basic product include a user-friendly interface and easy-to-use search functionality by container, booking number, or in batches.

The tool provides customers with a quick overview of their shipment’s current location, allowing them to make any necessary adjustments in real time.

Source: Container Mag

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