Hapag-Lloyd launches real-time tracking tool for its reefer containers

Hapag-Lloyd is adding an almost real-time monitoring tool for its refrigerated containers to its product portfolio. “Hapag-Lloyd LIVE” increases the transparency of the cold chain, offering customers several sets of data on the condition and location of their refrigerated containers. The product will initially be launched to a selected group of customers and will be made available gradually as the refrigeration fleet of around 100,000 containers is equipped with monitoring devices.

According to the company’s director of global business development, Juan Carlos Duk, “Hapag-Lloyd LIVE” significantly increases the reliability of the global supply chain and the responsibility of all parties involved. We are committed to the highest level of transparency, making data available without filtering and without alteration.”

The new solution is a step towards further digitizing the refrigerated cargo supply chain. Customers who use “Hapag-Lloyd LIVE” in the future will benefit from customizable graphic temperature limits.  The data will be conveniently accessible via the “Hapag-Lloyd Navigator” customer experience panel, which was launched in December 2019. With Hapag-Lloyd LIVE as a new resource, customers can now see all relevant information related to their loads at once. The following data will be made available:

– Current temperature setpoint

– Air temperature during transport

– GPS location information

– Container tracking and event tracking

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