Brazilian fruit exporters target opportunities in India with government support

Brazil’s Ministry of Agriculture and Livestock (Mapa) officially endorsed a trade mission led by fruit exporters association  Abrafrutas to India, aimed at expanding opportunities for Brazilian fruit in one of the world’s largest consumer markets. The agenda brought Brazilian exporters closer to local importers, retailers and logistics operators, with a focus on products such as avocado, Tahiti lime and apples.

The initiative was supported by Brazil’s agricultural attaché in India, Roberto Papa, in coordination with the Brazilian Embassy in New Delhi. During the mission, the delegation visited different parts of the fruit distribution chain and took part in meetings focused on business prospecting and expanding the presence of Brazilian products in the Indian market.

In New Delhi, the agenda included a visit to Azadpur Subzi Mandi, the city’s leading wholesale market for fruits and vegetables, as well as traditional markets, fruit shops, organic product stores and businesses specializing in imported goods.

During the meetings, retail-sector representatives expressed interest in importing Brazilian fruit, highlighting the potential to expand the presence of these products in the local market.

The mission also visited Suri Agrofresh in Kundli, in the state of Haryana, where the delegation toured cold storage facilities and discussed logistics, sanitary requirements and commercial conditions for the entry of Brazilian fruit into India.

The New Delhi leg ended with the event Terroir of Brazil: A Taste of Brazilian Fruits and Typical Dishes, held at the official residence of the Brazilian Embassy. The meeting brought together authorities, importers and representatives of India’s private sector for a presentation of Brazilian products and business opportunities linked to the country’s fruit industry.

The event also marked the launch of the Mobile Distribution Center, an initiative by the Agricultural Attaché Office in New Delhi to promote Brazilian products in India. Through a QR code, visitors can access information on products, companies and business opportunities, with service available in Portuguese, English and Hindi.

After the New Delhi agenda, the delegation traveled to Mumbai, where it took part in Fresh India Show 2026 at the CIDCO Exhibition Centre. The agenda also included a visit to the Port of Mumbai to assess logistics conditions for importing fresh fruit.

India is the world’s most populous country, with about 1.4 billion people, and has a large and diverse consumer market. The mission comes as Brazil’s fresh fruit sector expands its presence in international trade. In the first quarter of 2026, Brazilian fresh fruit exports rose more than 20% in value and 13% in volume compared with the same period last year. Since 2023, 34 new export opportunities have been opened for Brazilian fruit, expanding access for Brazilian products in international markets.

Source: Informativo dos Portos.

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