Coffee sector to ask U.S. for 90-day truce on tariff hike

The Brazilian Coffee Exporters Council (Cecafé) will meet again on Friday (Nov. 7) with Vice President Geraldo Alckmin in Brasília to continue discussions on tariffs imposed by the United States.

“What we are telling our authorities is to focus on products that are easier for the U.S. to exempt so that those can be cleared immediately. In the case of coffee, there’s mutual interest in an exemption. Later, we could help push for relief on other products,” said Matos.

He noted that recent U.S. inflation data showed coffee as the item with the highest price increase over the past 12 months through September. The price of instant coffee rose 21.7%, while roasted and ground coffee went up 18.9% in the same period.

According to Cecafé, exports to the U.S. fell 46% in August and 52.8% in September, pushing the country to third place among the main destinations for Brazilian coffee. “We have open contracts, postponed contracts, and even cancellations. Many times, the importer ends up covering half of the tariff to avoid losing its share in clients’ coffee blends,” Matos explained.

Brazilian Coffee Exports in Beans to the United States | Jan 2022 – Sep 2025 | TEU

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On Wednesday, the Brazilian Coffee Industry Association (Abic), Brazilian Soluble Coffee Industry Association (Abics), Brazilian Confederation of Agriculture and Livestock (CNA), Cecafé, National Coffee Council (CNC), Brazilian Specialty Coffee Association (BSCA), and the Ministry of Agriculture and Livestock (Mapa) unveiled the revamped “Cafés do Brasil” brand during the International Coffee Week.

“This new brand marks a new chapter for the Cafés do Brasil ecosystem. The rebranding restores our identity and essence and celebrates 300 years of coffee production in Brazil,” said Pavel Cardoso, president of Abic.

Aguinaldo Lima, institutional relations director at Abics, added that the rebranding was necessary to strengthen the positioning of Brazilian coffee abroad. “If we have the capacity and produce in an environmentally and socially responsible way, we just need to tell that story,” he said.

Source: Globo Rural

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