New regional agreement strengthens Brazilian cosmetic exports in Latin America

Brazil and the member countries of the Latin American Integration Association (ALADI) concluded on Thursday (21/11) in Montevideo the technical negotiations of the Partial Scope Agreement for the Elimination of Technical Barriers to Trade in Cosmetic Products, including personal hygiene and perfumery items.

The agreement provides for regulatory convergence, simplification of technical requirements, and the elimination of barriers, facilitating intraregional trade in a market that exceeds US$55 billion, according to Aladi.

Its implementation reduces costs and lead times for companies in the beauty and personal care sector, while providing greater operational predictability, promoting trade expansion, and delivering safer, higher-quality products to consumers.

The Brazilian negotiating process was conducted by the Secretariat of Foreign Trade of the Ministry of Development, Industry, Trade and Services (MDIC), the Ministry of Foreign Affairs (MRE), and the National Health Surveillance Agency (Anvisa), with the private sector’s collaboration.

The negotiation resulted in the adherence of 10 of the 13 member countries of the association: Argentina, Bolivia, Brazil, Chile, Colombia, Cuba, Ecuador, Paraguay, Peru, and Uruguay.

Among the commitments agreed upon are the elimination of requirements for documents such as the free-sale certificate; the adoption of international standards; the simplification of procedures; the harmonization of minimum labeling requirements; and market surveillance focused on risk.

The Vice President of the Republic and Minister of MDIC, Geraldo Alckmin, highlighted the benefits of the measure for the Brazilian export sector. “We have finalized an important agreement in the region’s trade facilitation agenda. With it, we reduce operational costs and open the way for more Brazilian companies to compete, innovate, and export with security and predictability,” he stated.

“With this, we are strengthening industrial competitiveness, stimulating investments, encouraging innovation, and opening space for the expansion of Brazilian exports,” he stressed.

In 2024, sales of Brazilian cosmetics to the 13 Aladi countries totaled US$ 677.9 million, equivalent to 77% of the sector’s exports. The 10 countries involved in the agreement accounted for US$ 533.3 million of this total. In the period from January to October 2025, these exports have already reached US$ 556.6 million.

Next steps

With the conclusion of negotiations, the legal-administrative stage of the process now begins, and is expected to extend until the end of January 2026. The signing will take place after that stage. The agreement will enter into force 15 days after the second formal notification to the Aladi General Secretariat, and may be implemented gradually by other countries as they complete their internal procedures.

Source: Ministério do Desenvolvimento, Indústria, Comércio e Serviços 

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