New market openings have already generated US$3 billion in Brazilian agribusiness exports

Openings of 491 new markets for agricultural products have already added around US$3 billion to Brazil’s trade balance from 2023 to date and could generate US$3.8 billion in business per year in the short term. The data is part of a survey by the Brazilian Trade and Investment Promotion Agency (ApexBrasil), presented during the annual agricultural attachés event in Brasília this Wednesday (11/26).

The Secretary of Trade and International Relations at the Ministry of Agriculture, Luis Rua, said the figure will increase in the coming years as commercial promotion advances and business flows in the new markets. He emphasized that the openings ensured strong results for agribusiness trade in 2025, “even with the tariff hikes and all the difficulties.” From January to October this year, agribusiness exports totaled US$141.97 billion, an increase of 1.4% compared with the same period of the previous year.

ApexBrasil’s Agribusiness Manager, Laudemir Müller, said the markets opened since 2023 represent a business potential of more than R$33.3 billion. “These market openings place Brazil in US$33 billion markets where we were not present. That gives a sense of scale and impact of this type of work,” he said at the event.

Analyzing 400 new markets opened since 2023, without considering the additional 91 finalized in recent months, ApexBrasil estimates that the openings have already generated US$2.3 billion in completed business. With the full 491, revenues reach US$3 billion over the period.

In the short term, if Brazilian exporters of products that gained access to new markets reach the same sales pace they already have in consolidated destinations, ApexBrasil estimates that business could boost exports by US$3.8 billion per year.

“Achieving the same market share that Brazil holds globally in the markets opened since 2023 would mean annual growth of US$3.8 billion,” Müller emphasized.

The biggest gain over the period came from exports to North America, mainly to Mexico. Since the opening of the Mexican market to Brazilian pork and beef in 2023, shipments have exceeded US$1.1 billion, according to ApexBrasil. In 2025 alone, the figure reached US$723 million through October. In 2022, these sales were zero.

The increase in trade was also driven by food inflation in Mexico, Müller explained. “Brazil contributes to lowering inflation and ensuring food security anywhere in the world,” he said.

Other examples cited by Müller include exports of raw cotton to Egypt, a market opened in 2023 that has already generated cumulative revenue of US$ 177.4 million. In 2025 alone, sales totaled US$ 113 million.

“In three years, our cotton export share in Egypt has already surpassed the world average of 30%. We expected to reach US$ 80 million, and we have already exceeded US$ 113 million,” Müller said.

Exports of sesame to China — a market opened in November 2024 — have already generated US$ 158.7 million.

Additional revenues from sales to newly opened markets generated incremental business for all regions of the country between January 2023 and October 2025, Müller said. In the North, the 400 markets opened generated US$ 264 million in exports; in the Center-West, US$ 1.2 billion. In the South and Southeast, the new opportunities resulted in US$ 457 million and US$ 278 million in business, respectively. Companies in the Northeast sold US$ 62 million to the newly opened markets during the period.

Source: Globo Rural

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