Abics: Instant Coffee Consumption Grows 6.2% in Q1, and Exports Rise 7.9%

Instant coffee consumption in Brazil grew 6.2% in the first quarter of 2025 compared to last year. According to data from the Brazilian Instant Coffee Industry Association (Abics), 5,558 metric tons of the product were consumed in the country between January and March this year—the equivalent of 240,851 sixty-kilogram bags.

The highlight among the types was freeze-dried instant coffee, which increased 44.9% to 1,013 metric tons. Spray-dried coffee (powdered) rose slightly by 0.2%, totaling 4,545 metric tons. Imported instant coffee consumption fell 18%, totaling 167,000 kg, already included in the overall volume.

Abics’ Director of Institutional Relations, Aguinaldo Lima, stated that the current global context favors demand for more cost-effective alternatives in light of rising coffee prices worldwide driven by extreme weather events and logistical bottlenecks.

“Instant coffee presents itself as a more economical alternative for coffee lovers,” said Lima.

A study conducted by the association shows that considering the average price per kilo of the product in supermarkets and the number of servings per kilo, instant coffee can be 33% to 40% cheaper than roasted or ground coffee.

“Unlike roasted beans or ground coffee, instant coffee offers a lower per-cup cost for consumers and doesn’t require additional spending on filters or other tools for preparation,” Lima added.

Export Boom
The positive trend for instant coffee is also reflected in exports. Between January and March 2025, Brazil exported 977,659 bags to 72 countries, an increase of 7.9% over the first quarter of last year. This performance contrasts with other types of coffee—arabica, robusta (conilon), and roasted/ground—which recorded a 12.8% decline in exports during the same period.

Export revenue from instant coffee shipments also saw a significant jump: it reached US$282.4 million in the quarter, a 56.6% increase from the same period in 2024. The United States led the list of destinations, with 153,320 bags purchased, followed by Argentina (77,081 bags), Russia (64,822), Mexico (51,767), and Chile (50,620).

“It’s worth noting that this result does not yet reflect the impact of the tariff confusion triggered by U.S. President Donald Trump, who within 90 days will implement a 10% tax on coffee imported from Brazil—a lower rate than those applied to some of our main competitors, such as Vietnam (46%). This could turn into an opportunity for Brazilian industries,” projected Lima.

Source: Compre Rural

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