Brazil boosts Chilean wine imports, offsetting U.S. tariff impact

Chilean wine exports to Brazil, the country’s largest market, increased in 2025 and are helping to offset declining sales to the United States, following Donald Trump’s tariff measures.

Chilean products have been taxed at 10% since April, when Trump announced so-called “reciprocal tariffs” against most countries. Unlike Brazil, which has been hit with a 50% tariff since August, Chile has not faced additional duties.

Data from Wines of Chile, the producers’ association, show that U.S. purchases, the second-largest market for Chilean wine, fell by 13% in the first seven months of the year.

“We went from zero tariffs to 10%,” said Angelica Valenzuela, commercial director of Wines of Chile. “Whenever there’s a tariff or obstacle, sales freeze or slow down.”

She explained that at first, producers and importers absorbed the cost of tariffs. With the tariff remaining in place, however, the additional cost began to be passed on to U.S. consumers. “What we see now is a less dynamic and declining American market,” she added.

Brazil increased purchases and consolidated its position as the top destination for Chilean exports, with growth of nearly 10% during the period.

See below a history of Brazilian imports of Chilean wine by container, starting in January 2022. The chart was prepared with DataLiner data:

Brazilian Containerized Imports of Chilean Wine | Jan 2022 to Aug 2025 | TEU

Source: DataLiner (Click here to request a demo)

Chile accounts for nearly half of Brazil’s imported wine market, said Valenzuela, noting that there is “enormous potential for expansion.”

Where the wine goes

The number of regular wine consumers in Brazil is growing, especially among women and higher-income groups, according to Wines of Chile.

By contrast, Chilean exports to China dropped almost 23% over the same period. Valenzuela stated that this was due to weaker local consumption, which has affected multiple exporters.

Overall, Chile’s wine exports remained stable in 2025. Canada, Japan, Ireland, and South Korea posted growth, while Mexico, the Netherlands, and the United Kingdom saw declines.

Valenzuela added that Chile’s marketing strategy now focuses on reinforcing the country’s image as a supplier of premium and sustainable wines.

Source: G1

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