Brazil maps out new markets as Trump tariffs hit key exports

The federal government is already investing in the search for alternative markets to the United States to absorb Brazilian products, in response to the 50% tariff hike imposed by President Donald Trump starting this Wednesday (August 6). The Brazilian Trade and Investment Promotion Agency (Apex) is conducting a detailed review—product by product—to identify potential buyers.

For some of the affected products, such as coffee, possible new destinations include Germany, Italy, Japan, Switzerland, Canada, Spain, and China.

For lobster, the two main prospects are China and Japan.

For mangoes, the Netherlands, the United Kingdom, Germany, and South Korea are being considered.

“We are mapping out each sector and each product,” said Apex president Jorge Viana, adding that the extensive list will be finalized in the coming days and presented to President Lula.

Exporta Mais Brasil Program

In addition to market mapping, the agency will open an office in Washington and strengthen the “Exporta Mais Brasil” program. The aim is to bring international buyers to Brazil so they can negotiate directly with Brazilian exporters, Viana said.

He noted that government assistance will be tiered based on how severely each sector is affected by the tariffs, especially in terms of export financing and guarantees.

“Companies most affected will receive the most support; those less affected will receive less,” he explained.

The U.S. tariff hike went into effect this Wednesday. Despite a few exemptions, the new trade barrier—President Trump’s highest yet against any single country—will impact 35.9% of Brazilian exports to the U.S. and affect key sectors of the country’s export portfolio, including meat, coffee, and fruit. With no signs of relief in sight, the government plans to focus its support on the sectors hit hardest in Brazil, particularly agribusiness.

Source: Extra

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