Maersk to discontinue the Safmarine and Damco brands by the end of 2020

A.P.Moller – Maersk informed it will integrate the Safmarine brand and continue the process of centralizing his customers under the Maersk brand. Thus, as of January 1, 2021, Safmarine will complete its transition to the Maersk brand.

More news is that Damco’s Air Freight and LCL logistics chain products will be integrated into Maersk’s portfolio of logistics services. Thus, the offer of the multi-carrier maritime product (NVOCC) will be discontinued.

As a result of the integration, by the end of 2020, the Safmarine and Damco brands will no longer be offered. Hamburg Süd and Aliança will remain independent brands, with their differentiated business models. In addition, Sealand – The Maersk Company will continue as an independent brand under A.P. Moller – Maersk, maintaining its position as an intra-regional provider.

In a statement, Maersk said that “it will simplify its organizational structure across the Ocean & Logistics area globally to further improve customer focus and efficiency. As part of this, Maersk and Hamburg Süd´s customer support offices will work more closely to be a more customer-centric team, while continuing to serve customers as two distinct brands with a differentiated service ”.  The changes will gradually take effect from October 1st.

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